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Punjab Agripreneur Provides Corn to Multinationals; Earns Rs 7 Cr


    Hailing from Batala in Punjab, Jagmohan Singh Nagi had a eager curiosity in agriculture and the meals enterprise from a younger age. His father used to do flour mill restore work and wished his son to work within the meals {industry}.

    Kulwant Diet, which began with one plant and maize crops in 1989, has grown into an organization with an annual turnover of greater than Rs 7 crore.

    Jagmohan (63) is doing contract farming on 300 acres of land and grows crops like corn, mustard and wheat, and greens like carrot, cauliflower, tomato and beetroot.

    He works with 300 farmers in Punjab and Himachal Pradesh and provides produce to corporations like PepsiCo, Kellogg’s, and Domino’s Pizza. He additionally exports his produce to England, New Zealand, Dubai and Hong Kong.

    Making a corn empire

    Jagmohan with his canned produce
    Jagmohan Singh Nagi along with his canned items

    “Earlier than partition, my household used to remain in Karachi. My father then moved to Mumbai and at last settled in Punjab. At the moment, despite the demand, there have been only a few individuals doing flour mill restore work. So, my father took it up,” says the agripreneur.

    Jagmohan’s father wished him to work within the meals enterprise. However, as there have been no programs in Punjab then, he studied meals cereal milling and engineering on the College of Birmingham in the UK.

    After returning to India, he began an agribusiness, Kulwant Diet. The beginning was bumpy as he wasn’t capable of get a very good maize crop.

    Jagmohan Singh Nagi with students
    Jagmohan Singh Nagi trains agriculture college students

    “I began a plant however we didn’t have a very good maize crop in Punjab then. So I began ordering corn from Himachal Pradesh however the price of transportation was very excessive. To get a very good crop, we tied up with Punjab agricultural college by the university-industry hyperlink. The college would give farmers good high quality seeds, and I’d purchase the produce from these farmers,” says the 63-year-old.

    His first buyer was Kellogg’s.

    Desirous to develop the crop himself, Jagmohan began contract farming in 1991 and slowly began rising all of it by himself.

    In 1992, he began working with PepsiCo and equipped corn for his or her snack Kurkure. He says that he had a requirement for nearly 1000 tons of corn per thirty days. In 1994, he began supplying Domino’s Pizza too. In 2013, he ventured into the canned meals enterprise and began rising different greens too.

    Pivoting his enterprise in COVID

    Jagmohan Singh Nagi giving a lecture
    Jagmohan Singh Nagi giving a lecture

    Whereas his enterprise was booming, the pandemic introduced a bunch of challenges to this agripreneur.

    “Covid actually affected the availability chain. What I observed was that whereas many factories and companies shut down, grocery shops continued to run as they got here underneath important companies. Subsequently, I began specializing in grocery gadgets like natural wheat flour and corn flour. To scale this up, I’m additionally planning to begin processing mustard oil and rising rice and chia seeds,” says Jagmohan.

    He gives employment to 70 individuals by his firm and free coaching to agriculture college students and farmers. He helps farmers be taught superior strategies of farming and teaches them find out how to promote their produce profitably. 

    “I’ve been working with Jagmohan for a few years. He has taught me find out how to market my produce and switch them into value-added merchandise. He says that as an alternative of milk, it could be extra worthwhile to transform it into ghee or curd. He’s additionally shopping for gadgets from me for his grocery enterprise,” says Satbir Singh, a farmer.

    Jaganmohan says, “To inspire the youth to farm, the federal government should present incentives and promote agriculture-based companies at a neighborhood stage. They need to additionally encourage meals safety and agriculture-based applied sciences.”

    He additionally urges farmers to comply with pointers correctly in order that they get the specified outcomes and don’t face losses.

    “Farmers ought to select crops that develop nicely of their space, as an alternative of following traits. This may assist them reap earnings,” he says.

    Edited by Pranta Bhat